Your business image, and specifically your logo, will have much to do with how your customers think and feel about your business. Quality logos give your business an immediate air of professionalism. Even if your business is new or less established, a customer will often give the benefit of doubt to a company that looks professional.
Every business eventually competes with others. A professional logo will help your customers distinguish your products and services and help them remember who you are. Not only will a professional image help you with your customers, it might also help attract key employees.